Plaza Hotel Specialty Shop
For over 100 years, The Plaza Hotel has remained a New York City icon welcoming guests from around the world. The creative objective was to bring an elegant and refined approach to The Plaza Hotel’s first specialty online store.
Photos courtesy of The Plaza Hotel.
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The storied hotel was launching a new microsite dedicated to selling luxurious products to those eager to bring the experience of refined elegance home with a treasured collection from the castle on Central Park South. Drawing upon brand knowledge and storytelling skills, Solstice Creative crafted creative romance copy to capture the hearts of potential Plaza Hotel customers.
Creative assets developed include:
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The copywriting proved to be engaging and persuasive, striking the right tone of voice applicable to the Plaza. As a result, The Plaza Hotel Store launched with significant click throughs and purchases which continue to substantially drive revenue.
